At last, ESC 2015 has a theme and a logo. The event really feels like it’s taking shape now!
There are some comments that the design resembles past logos, but most comments on the website are positive. To me, apart from the previous logos’ use of dots there isn’t really much of a similarity. I think that the logo will translate well onto merchandise. Let’s face it, last year’s ‘#JoinUs’ design looked abysmal on t-shirts. No wonder they were being sold 2 for the price of 1 by the end of the event.
The theme, ‘building bridges’ is fairly pointed given last year’s reaction to a certain country. Will all be forgiven? Can we all party as one in the EuroClub? It’s simple, yet poignant and offers a lot of scope for other elements of design for the event.
But how much more fitting would the theme have been were the event held in Innsbruck? The town is named for the bridge!